Only a fraction of the labels in the Fashion Guide Future
Lovers of good dresses and understands well not only the appearance , aesthetics and quality of his clothing but also growing and production conditions and environmental aspects , is sometimes an obstacle . Where to get ? Experienced go to the thrift shop they trust, not know maybe a handful of boutiques or online stores. However : research is needed. The transition to the usual suspects such as H & M , Zara and others, as it is lighter and often tempting.
Anna Litvak and her team have, however, made to the Future Fashion Guide that everyone should have it so easy to get to eco-fair fashion . And so they have researched in the past six years, collected and fair fashion fairs in Berlin, attended the Ethical Fashion Show and the Green Showroom and have also found: eco-fashion is rarely as “ökig ” as is unfortunately often still present. On the contrary, things are cool, have nothing hidden and have earned an appealing presentation.
Litwaks mission: “As easy as we now switching to green electricity or organic food, so should be easy and the transition to green fashion”.
And since 1 September is this form of presentation is now online: The Future Fashion Guide. A total of 140 labels are presented here , including brief insights into the look book, information, for whom the collections are designed and tailored ( whether male or female or children), which attributes or what style of clothing applies. And also helpful: Matching Stores , online and offline, are to put on each label.